Why is a Website Important for Your Digital Marketing Strategy?

Two people discuss in front of the computer a new website project developed on Webflow by Virtumedia

A great digital marketing strategy has to include a number of things, like content marketing, email marketing, PPC ads and more. But if you only mention one or two of these without mentioning the other parts of your strategy, then it might not be so successful. Your website is an important part of your overall digital marketing strategy!

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Your Brand Deserves a Great Website

You know how important it is for your company to have a plan for their digital strategy and to be doing what's necessary to reach potential customers. This is not limited to just ads on Google or social media marketing. A major component of your marketing strategy is your website.

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One important point is that having a website isn't enough. If you want to compete in 2022, then your website design needs to be more than just functional and visible. It needs to be better than the websites of your competition. The best way to engage your site's visitors is all about the details. Holding their attention with proper layout, color, and content can make your digital tool more successful than ever. You're right, and only when it is used strategically.

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A good website is a necessity for all businesses, and new websites should be updated to attract customers. A website that is clean, up-to-date and attractive will build trust with potential customers. This can have a direct impact on your customer acquisition and conversion rates. A good website design can do wonders for your business and has a variety of tangible benefits, such as:

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Increased Leads

From Adobe we know that 80% of customers research a product before buying it, so you need to be at the top of search engine rankings and actively paying to advertise in order to attract new visitors. What they see when they arrive. A good website should provide visitors with an experience that ends in one of two things: buying something directly through the website or becoming a lead.

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Your website landing page allows people to download your ebook by inserting their contact information. When someone does this and downloads the project, they become a lead in your marketing database. This means they're interested, but maybe a little unsure. Here is where your sales team can step in and help. Sending relevant, well-crafted emails is a key initiative to turn them into a customer.

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Higher Sales

The more new leads you have, the more clients will eventually come from those. The best websites are built to attract customers with fantastic content, easy navigation and a top-notch customer experience.

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Key Analytics

A website provides a reliable, measurable way to track consumer behavior. Knowledge of user behavior that’s found on your site allows you to better understand what is and isn’t working, improving the overall effectiveness of your strategy.

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Efficient Web Design Done by Virtumedia

If you're looking for web design experts, then Virtumedia is the place to go. We also provide turn-key solutions for all your web design needs. We will help you build a more aesthetic, performant, accessible to everyone tailored website which meets all your needs.

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We work closely with our developer team to produce websites that have all the features they need, and look so stunning their users won't believe they're real. We would love to discuss your project.

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Our web development team can ensure your site's appearance, layout, and content captures visitors' attention. In addition we're able to make sure that prospective clients are informed on all of your products/services. If you want us here at our company to do this for you too then please get in touch!

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Interested in working with me?