privacy policy

Privacy and Cookies Policy

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Hi good morning!

If you've come here, it's a sure sign that you value your privacy. I understand it perfectly, which is why I am giving you a document in which you will find in one place the rules for processing personal data and the use of cookies and other tracking technologies in connection with the functioning of the website www.virtumedia.pl

Formal information at the beginning - the website administrator is VIRTUMEDIA SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

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This privacy policy has been structured in the form of questions and answers. The choice of this form was dictated by the care for transparency and readability of the information presented to you. Below you will find a table of contents of this policy corresponding to the questions that I answer in turn.

10. Do I use profiling?

11. What rights do you have in connection with data processing?

12. Do I use cookies and what exactly are they?

13. On what basis do I use cookies?

14. Can you disable cookies?

15. For what purposes do I use my own cookies?

16. What third-party cookies are used?

17. Do I track your behavior on my website?

18. Do I direct targeted advertising to you?

19. How can you manage your privacy?

20. What are server logs?

21. Is there anything else you should know?

22. Can this privacy policy be changed?

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In case of any doubts related to the privacy policy, you can contact me at any time by sending a message to hello@virtumedia.pl

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#1: Who is the controller of your personal data?

The administrator of your personal data is VirtuMedia Sp. z o. o. ul. Grunwaldzka 173/87, 60-322 Poznań. District Court Poznań Nowe Miasto and Wilda, 8th Commercial Division of the National Court Register, under KRS number 0000951120. NIP 7792535647, REGON 52113549

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#2: Who can you contact regarding the processing of your personal data?

As part of the implementation of personal data protection in my organization, a decision was made not to appoint a personal data protection officer due to the fact that in my situation it is not mandatory. In matters related to the protection of personal data and broadly understood privacy, you can contact us at hello@virtumedia.pl

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#3: What information do I have about you?

Depending on the purpose, I may process the following information about you:

approximate location,
statistics related to received newsletters,
favorite email client
interest in specific topics,

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The scope of the processed data has been precisely described in relation to each processing purpose. Information in this regard can be found in the further part of this policy.

What's more, I use tools that collect a lot of information about you related to the use of my website. This includes, in particular, the following information:

information about the operating system and web browser,
viewed subpages,
time spent on the site,
transitions between individual subpages,
clicks on individual links,
the source from which you come to the page,
the age range you are in,
your gender
Your approximate location limited to the city.
Your interests based on your online activity.

This information is referred to in this privacy policy as " Anonymous Information ".

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Anonymous Information in itself is not, in my opinion, personal data, because it does not allow me to identify you and I do not compare it with typical personal data that I collect about you. Nevertheless, taking into account the strict jurisprudence of the Court of Justice of the European Union and the divided opinions among lawyers, as a precaution, in the event that Anonymous Information is assigned the nature of personal data, this privacy policy also includes detailed explanations regarding the processing of this information.

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Since Anonymous Information is collected by external tools that I use (tools are discussed in detail in the further part of the privacy policy), Anonymous Information is also processed by tool providers on the terms resulting from their regulations and privacy policies.

Anonymous Information is also used by the providers of individual tools to provide and improve services, manage them, develop new services, measure the effectiveness of advertisements, protect against fraud and abuse, as well as personalize content and advertisements displayed on individual websites, websites and applications.

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#4: Where do I get your personal information from?

In most cases, you pass them on yourself. This happens when:

you place an order,
you send a complaint or withdraw from the contract,
you subscribe to the newsletter,
you contact via e-mail,
you follow social media profiles or interact with content posted on social media.

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In addition, some information about you may be automatically collected by the tools I use:

the mechanism of the website and the newsletter system collect your IP address,
the mechanism of the newsletter system collects information about your activity in relation to the content sent to you as part of the newsletter, such as opening messages, clicking links, etc.,
external tools that use cookies (tools are described in detail in the further part of the privacy policy) collect Anonymous Information related to your activities on the website.

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#5: Is your data safe?

I care about the security of your personal data. I analyzed the risks associated with individual processes of processing your data, and then implemented appropriate security and personal data protection measures. I monitor the condition of the technical infrastructure on an ongoing basis, train the staff, look at the procedures used, and introduce the necessary improvements. If you have any questions regarding your personal data, I am at your disposal at hello@virtumedia.pl

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# 6: For what purposes do I process your personal data?

There are more than one of these goals. Below is a list of them, followed by a more detailed discussion. The respective legal grounds for processing have also been assigned to individual purposes:

order processing - art. 6 sec. 1 lit. b GDPR,
handling complaints or withdrawal from the contract - art. 6 sec. 1 lit. f GDPR,
newsletter service - art. 6 sec. 1 lit. a and art. 6 sec. 1 lit. f GDPR,
correspondence service - art. 6 sec. 1 lit. f GDPR,
fulfillment of tax and accounting obligations - art. 6 sec. 1 lit. c GDPR in connection with the relevant provisions of tax law,
creating an archive for the purposes of the possible need to defend, establish or pursue claims - art. 6 sec. 1 lit. f GDPR,
creating audience groups on Facebook - art. 6 sec. 1 lit. f GDPR,
social media service - art. 6 sec. 1 lit. f GDPR,
analysis and statistics using only Anonymous Information - art. 6 sec. 1 lit. f GDPR,
own marketing using only Anonymous Information - art. 6 sec. 1 lit. f GDPR,
ensuring the functioning of the YouTube and SoundCloud player, social plugins and Disqus comments using only Anonymous Information - art. 6 sec. 1 lit. f GDPR.

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Orders - details

When placing an order, you must provide the data necessary for its implementation: e-mail address, name and surname, invoice data.

In addition, the system used to handle the order process saves your IP number that you used when placing the order.

Each order is saved in the database, which means that your personal data assigned to the order is also accompanied by information about the order, such as the date and time of placing the order, order identification number, transaction ID, subject of the order, price, method and date of payment, date and time download purchased digital content.

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The data collected in connection with the order are processed in order to:

performance of the contract concluded by placing an order (Article 6(1)(b) of the GDPR),
issuing an invoice (Article 6(1)(c) of the GDPR in connection with the relevant provisions governing the issuance of invoices),
include the invoice in the accounting documentation and fulfill other tax and accounting obligations (Article 6(1)(c) of the GDPR in connection with the relevant provisions governing tax and accounting obligations),
inclusion in the archive for the purposes of the possible need to defend, establish or pursue claims (Article 6(1)(f) of the GDPR).

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Order data is processed for the time necessary to perform the order, and then until the expiry of the limitation period for claims under the concluded contract.

Also remember that I am obliged to keep accounting records that may contain your personal data for the period required by law.

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You can access your order data at any time. However, it is not possible to rectify these data, except for a corrective note or invoice, if it has been issued incorrectly. I inform you that until the expiry of the limitation period for claims under the contract, I see my overriding interest in storing order data.

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Complaints and withdrawals from the contract - details

If you submit a complaint or withdraw from the contract, you provide personal data contained in the complaint or declaration of withdrawal from the contract, which includes your name, address, telephone number, e-mail address, bank account number. Providing data is voluntary, but necessary to submit a complaint or withdraw from the contract.

The data provided in connection with the submission of a complaint or withdrawal from the contract are used to implement the complaint procedure or the procedure for withdrawing from the contract, and then for archival purposes, which is a legitimate interest (Article 6(1)(f) of the GDPR).

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The data will be processed for the time necessary to carry out the complaint procedure or withdrawal procedure. Complaint documents will be stored until the expiry of the warranty period. Declarations of withdrawal from the contract will be stored together with the accounting documentation for the period required by law.

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Newsletter - details

By subscribing to the newsletter, you provide your name and e-mail address. Providing data is voluntary, but necessary to subscribe to the newsletter.

In addition, the system used to handle the newsletter saves your IP number that you used when subscribing to the newsletter, determines your approximate location, the mail client you use to handle e-mail and tracks your actions taken in connection with the messages sent to you. news. Therefore, I also have information about which messages you have opened, in which messages you have clicked on links, etc.

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The data provided by you in connection with the subscription to the newsletter are used to send you the newsletter, and the legal basis for their processing is your consent (Article 6(1)(a) of the GDPR) expressed when subscribing to the newsletter.

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As for the processing of information that does not come from you and has been collected automatically by the mailing system, I rely in this respect on my legitimate interest (Article 6(1)(f) of the GDPR) consisting in analyzing the behavior of newsletter subscribers in order to optimization of mailing activities.

You can unsubscribe from the newsletter at any time by clicking on the dedicated link in each message sent as part of the newsletter or simply by contacting me.

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Despite unsubscribing from the newsletter, your data will still be stored in the database for the purpose of identifying the returning subscriber and possible defense of claims related to sending you the newsletter, in particular for the purpose of demonstrating the fact that you consented to receive the newsletter and the moment of its withdrawal, which is a legitimate interest referred to in Art. 6 sec. 1 lit. f GDPR.

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You can modify your data provided for the purpose of receiving the newsletter at any time by clicking on the appropriate link visible in each message sent as part of the newsletter or simply by contacting me.

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Correspondence service - details

By contacting via e-mail, you naturally provide your personal data contained in the correspondence, in particular the e-mail address and name and surname. Providing data is voluntary, but necessary to make contact.

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In this case, your data is processed in order to contact you, and the basis for processing is art. 6 sec. 1 lit. f GDPR, i.e. a legitimate interest. The legal basis for post-contact processing is also a legitimate interest in archiving correspondence for the purpose of ensuring the possibility of proving certain facts in the future (Article 6(1)(f) of the GDPR).

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The content of correspondence may be archived and I am not able to clearly determine when it will be deleted. You have the right to request a history of correspondence you had with me (if it was archived), as well as demand its removal, unless its archiving is justified due to overriding interests, e.g. defense against potential claims on your part.

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Tax and accounting obligations - details

If I issue an invoice for you, it is included in the accounting documentation, which will be kept for the period of time required by law. In such a situation, your personal data is processed in order to fulfill my tax and accounting obligations (Article 6(1)(c) of the GDPR in connection with the relevant provisions governing tax and accounting obligations).

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Archive - details

As part of the description of the individual purposes of personal data processing, the dates for storing personal data have been indicated. These terms are often related to the archiving of specific data for the purpose of ensuring the possibility of demonstrating certain facts in the future, reconstructing the course of cooperation with the client, exchanged correspondence, defence, determination or pursuing claims. In this regard, I rely on the legitimate interest referred to in art. 6 sec. 1 lit. f GDPR.

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Recipient groups - details

Your e-mail address stored in the newsletter database or in the store database may be sent to Facebook in order to create a group of advertising recipients using this e-mail address.

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When using this feature, the email address is hashed before it is sent to Facebook to create an audience.

The email address will be used in the Facebook matching process.

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Facebook does not share your email address with third parties or other advertisers and will delete your email address immediately after the matching process is complete.

Facebook has implemented processes and procedures to ensure the confidentiality and security of the e-mail address sent to it and the set of Facebook user IDs that make up the group of recipients created using the e-mail address, inter alia, through the use of technical and physical security measures.

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Creating a group of recipients of Facebook ads using your e-mail address is a legitimate interest referred to in art. 6 sec. 1 lit. f GDPR. You can object to the use of your e-mail address for this purpose at any time, all you have to do is write to me at hello@virtumedia.pl

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Social media - details

If you follow my profiles on social networks or interact with the content I publish on social media, I naturally see your data that is publicly available on your social profile. I process this data only within a given social network and only for the purpose of operating a given social network, which is a legitimate interest referred to in art. 6 sec. 1 lit. f GDPR.

Your use of social networking sites is subject to the regulations and privacy policies of the administrators of these websites, and these administrators provide you with electronic services, fully independently and independently.

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I encourage you to consciously use social networking sites and take care of your privacy within them, in particular by carefully choosing the content you publish and managing your privacy settings.

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Analysis and statistics - details

I conduct analytical and statistical activities using the tools described in detail in the further part of the privacy policy. As part of the analytical tools, I have access only to Anonymous Information.

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As mentioned earlier, Anonymous Information in itself does not, in my opinion, have the nature of personal data, because it does not allow me to identify you and I do not compare it with typical personal data that I collect about you. Nevertheless, taking into account the strict jurisprudence of the Court of Justice of the European Union and the divided opinions among lawyers, as a precaution, in the event that Anonymous Information is assigned the nature of personal data, this privacy policy also includes detailed explanations regarding the processing of this information.

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I base the processing of Anonymous Information on the legitimate interest referred to in art. 6 sec. 1 lit. f GDPR. The legitimate interest consists in creating, viewing and analyzing statistics related to the activity of users on the website in order to draw conclusions allowing for the subsequent optimization of the website.

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I am not able to provide you with access to Anonymous Information about you, because we are unable to assign any Anonymous Information to any specific user. From the level of external tools, we can only view a set of statistics and information not assigned to specific persons.

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However, you can object to the processing of Anonymous Information about you by disabling cookies of external tools in the settings of cookies called by clicking the link in the footer of the page in the relevant content.

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Self-marketing - details

I conduct marketing activities using external tools described in detail in the further part of the privacy policy. As part of marketing tools, I have access only to Anonymous Information.

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I base the processing of Anonymous Information on the legitimate interest referred to in art. 6 sec. 1 lit. f GDPR. The legitimate interest consists in creating Custom Audience Groups based on Anonymous Information and targeting advertisements based on Anonymous Information, which activities fall within the scope of marketing of own products and services.

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Additional tools - details

We embed videos from YouTube, audio recordings from SoundCloud on the website, we use social plugins and Disqus comments. All of these tools process Anonymous Information.

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I base the processing of Anonymous Information on the legitimate interest referred to in art. 6 sec. 1 lit. f GDPR. The legitimate interest in this case consists in ensuring the possibility of using additional functions on the website.

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#7: How long will I keep your personal information?

The periods of data storage are indicated separately for each purpose of processing. You will find this information under the details dedicated to each separate processing purpose. Most of the data is deleted after the expiration of the limitation period for claims.

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#8: Who are the recipients of your personal data?

I would venture to say that modern business cannot do without services provided by third parties. I also use these services. Some of these services involve the processing of your personal data. External service providers that are involved in the processing of your personal data are:

the hosting provider that stores the data on the server,
a cloud computing service provider in which files that may contain your personal data are stored,
provider of the mailing system in which your data is stored, if you are a newsletter subscriber,
supplier of the CRM system in which I store your data in order to improve the customer service process and for archival purposes,
invoicing system provider where your data is stored for invoicing,
an accounting office that processes your data visible on invoices,
an entity providing technical support services that gains access to data if the technical work carried out relates to areas in which personal data is located,
other subcontractors who gain access to data, if the scope of their activities requires such access.

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All entities listed above process your data on the basis of concluded personal data processing agreements and guarantee an appropriate level of personal data protection.

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If necessary, your data may be made available to a legal adviser or advocate bound by professional secrecy. The need may result from the need to use legal assistance that requires access to your personal data.

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Your personal data may also be transferred to tax offices to the extent necessary to fulfill tax, settlement and accounting obligations. This applies in particular to any declarations, reports, statements and other accounting documents in which your personal data is included.

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In addition, if necessary, your personal data may be made available to entities, authorities or institutions authorized to access data under the law, such as police, security services, courts, prosecutor's offices.

#9: Do I transfer your data to third countries or international organizations?

Yes, some processing operations of your personal data may involve their transfer to third countries.

I transfer your personal data to third countries in connection with the use of tools that store personal data on servers located in third countries, in particular in the USA. The providers of these tools guarantee an adequate level of protection of personal data through appropriate compliance mechanisms provided for by the GDPR, in particular through the use of standard contractual clauses.

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Personal data is stored on servers located in third countries using the following tools:

Hosting system provided by Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103 - in terms of your IP address and statistical information related to your reactions to messages sent.

Webflow LLC ensures an adequate level of protection of personal data by using the compliance mechanisms provided for by the GDPR, in particular by using standard contractual clauses.

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I also remind you here that I use external tools that may collect Anonymous Information. I have mentioned this several times in this chapter

policy, including the answer to the previous question. The providers of these tools often use servers located around the world to store the collected information, in particular in the United States of America (USA).

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#10: Do I use profiling? Do I make automated decisions based on your personal data?

I do not make decisions based solely on automated processing, including profiling, which would have legal effects on you or similarly significantly affect you.

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Yes, I use tools that can take specific actions depending on the information collected as part of tracking mechanisms, but I believe that these actions do not have a significant impact on you, because they do not differentiate your situation as a customer, do not affect the terms of the contract that you can to conclude etc.

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Using certain tools, I can, for example, direct personalized advertisements to you based on your previous actions on the website or suggest products that may interest you. This is the so-called behavioral advertising. I encourage you to deepen your knowledge of behavioral advertising, in particular in terms of privacy issues. Detailed information, along with the ability to manage settings in the field of behavioral advertising, can be found here .

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I emphasize that as part of the tools I use, I have access only to Anonymous Information. This information is stored on the servers of the providers of individual tools, and these servers can usually be located around the world.

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# 11: What rights do you have regarding the processing of your personal data?

The GDPR grants you the following potential rights related to the processing of your personal data:

the right to access your data and receive a copy thereof,
the right to rectify (correct) your data,
the right to delete data (if in your opinion there are no grounds for your data to be processed, you can demand their removal),
the right to limit data processing (you can request that data processing be limited only to their storage or performance of activities agreed with you, if in your opinion I have incorrect data or I process them unjustifiably),
the right to object to data processing (you have the right to object to data processing on the basis of a legitimate interest; you should indicate a particular situation that, in your opinion, justifies the cessation of processing covered by the objection; I will stop processing your data for these purposes, unless I demonstrate that the grounds for processing data are superior to your rights or that your data is necessary for me to establish, pursue or defend claims),
the right to transfer data (you have the right to receive in a structured, commonly used machine-readable format personal data that you provided on the basis of a contract or your consent; you can have this data sent directly to another entity),
the right to withdraw consent to the processing of personal data, if you have previously given such consent,
the right to lodge a complaint with the supervisory authority (if you find that I am processing data unlawfully, you can submit a complaint to the President of the Office for Personal Data Protection or other competent supervisory authority).

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The rules related to the exercise of the above-mentioned rights are described in detail in Art. 16-21 GDPR. I encourage you to familiarize yourself with these regulations. For my part, I consider it necessary to explain to you that the above-mentioned rights are not absolute and you will not be entitled to all activities related to the processing of your personal data.

I emphasize that you always have one of the rights indicated above - if you believe that the provisions on the protection of personal data have been violated when processing your personal data, you have the option of lodging a complaint with the supervisory body (President of the Office for Personal Data Protection).

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You can also always ask for information about what data I have about you and for what purposes I process it. All you have to do is send a message to hello@virtumedia.pl. However, I have made every effort to ensure that the information you are interested in is comprehensively presented in this privacy policy. You can also use the e-mail address provided above in case of any questions related to the processing of your personal data.

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#12: Do I use cookies and what exactly are they?

My website, like almost all other websites, uses cookies.

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Cookies are small text information stored on your end device (e.g. computer, tablet, smartphone), which can be read by my ICT system (own cookies) or ICT systems of third parties (third party cookies). Cookie files may contain and store specific information, which can then be accessed by ICT systems for specific purposes.

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Some used cookies are deleted after the end of the web browser session, i.e. after it is closed (so-called session cookies). Other cookies are stored on your end device and allow your browser to be recognized the next time you visit the website (persistent cookies).

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# 13: On what basis do I use cookies?

I use cookies on the basis of your consent, except when cookies are necessary for the proper provision of electronic services to you.

Cookies that are not necessary for the proper provision of electronic services remain blocked until you consent to the use of cookies. During your first visit to the website, I display a message asking for your consent along with the ability to manage cookies, i.e. decide which cookies you agree to and which you want to block.

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Remember that disabling or limiting the use of cookies may prevent you from using some of the functions available on the website and cause difficulties in using the website, as well as many other websites that use cookies. For example, if you block cookies of social plug-ins, buttons, widgets and social functions implemented on the website may not be available to you.

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#14: Can you disable cookies?

Yes, you can manage cookie settings in your web browser. You can block all or selected cookies. You can also block cookies for specific websites. You can also delete previously saved cookies and other website and plug-in data at any time.

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Web browsers also offer the option of using incognito mode. You can use it if you do not want information about visited pages and downloaded files to be saved in the browsing and download history. Cookies created in incognito mode are deleted when all incognito windows are closed.

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Browser plug-ins are also available to control cookies, such as Ghostery . The option to control cookies may also be provided by additional software, in particular anti-virus packages, etc.

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In addition, there are tools available on the Internet that allow you to control certain types of cookies, in particular for collective management of behavioral advertising settings.

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I also give you the ability to control cookies directly from my website. I have implemented a special cookie management mechanism that allows you to block cookies that you do not want.

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Remember that disabling or limiting the use of cookies may prevent you from using some of the functions available on the website and cause difficulties in using the website, as well as many other websites that use cookies. For example, if you block cookies from social network plug-ins, buttons, widgets and social functions implemented on my website may not be available to you.

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# 15: For what purposes do I use my own cookies?

Own cookies are used to ensure the proper functioning of individual website mechanisms, such as remembering the contents of the basket for a certain period of time after adding selected products to it, correct sending of forms visible on the website, handling newsletter forms, etc.

Own cookies also store information about cookie settings defined by you made from the level of the cookie management mechanism.

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#16: What third party cookies are used?

The website uses the following third-party cookies:

Google Analytics,
Google Ads,
hotjar,
Facebook Custom Audiences,
Facebook Connect and other social plugins,
Bing Ads,
YouTube.

Details on individual third-party cookies are described below.

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Google Analytics - details

I use the Google Analytics tool provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. I carry out activities in this area based on a legitimate interest, consisting in creating statistics and analyzing them in order to optimize the website.

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In order to use Google Analytics, a special Google Analytics tracking code has been implemented in the website code. The tracking code uses Google LLC cookies for the Google Analytics service. You can block the Google Analytics tracking code at any time by installing the browser add-on provided by Google .

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Google Analytics automatically collects information about your use of the website. The information collected in this way is most often transferred to Google servers, which may be located all over the world, and is stored there.

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Due to activated IP anonymization, your IP address is shortened before forwarding. Only in exceptional cases is the full IP address transmitted to Google servers and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics is generally not combined with other Google data.

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I emphasize that within Google Analytics I have access only to Anonymous Information.

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Google Analytics and Google Analytics 360 services have been certified by the independent security standard ISO 27001. ISO 27001 is one of the most widely recognized standards in the world and certifies that the systems supporting Google Analytics and Google Analytics 360 meet the relevant requirements.

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If you are interested in details related to Google's use of data from websites and applications that use Google services, I encourage you to read this information .

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Hotjar details

I use the Hotjar tool to better understand your needs and optimize the website in terms of your experience of using it, which is a legitimate interest. The tool is provided by a third party, i.e. Hotjar Limited, Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta.

Hotjar records each visitor to the site and allows you to play a video recording of their movement on the site, as well as generate the so-called. heat maps. As part of the Hotjar tool, I do not have access to information that allows you to identify yourself, because Hotjar does not record the process of completing the forms. The information to which I have access as part of Hotjar is, in particular:

information about the operating system and web browser you use,
subpages you browse within the website,
time spent on the website and its subpages,
transitions between individual subpages within the website,
the source from which you go to the website,
where you click with the mouse.

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In order to use Hotjar, a special Hotjar tracking code has been implemented in the website code. The tracking code uses cookies from Hotjar Limited. The information collected as part of cookies is stored by Hotjar as part of a pseudonymous user profile. Neither Hotjar nor I use this information to identify you.

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You can object to Hotjar's creation of your user profile, Hotjar's storage of information about your use of my site, and the use of Hotjar's cookies here: https://www.hotjar.com/legal/compliance/opt-out .

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If you are interested in details related to data processing within Hotjar, I encourage you to read Hotjar's privacy policy: https://www.hotjar.com/legal/policies/privacy .

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Google Ads - details

I use the remarketing functions available as part of the Google AdWords system operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. I carry out activities in this area based on a legitimate interest consisting in the marketing of my own products or services.

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When visiting my website, a Google remarketing cookie file is automatically left on your device, which collects information about your activity on the website. Thanks to the information collected in this way, I am able to display you ads within the Google network depending on your behavior on the website. For example, if you display a product, information about this fact will be recorded by the remarketing cookie file, which will allow me to direct you to an advertisement regarding this product or any other that we consider appropriate. This advertisement will be displayed to you within the Google network when you use the Internet, browse other websites, etc.

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I emphasize that when using Google Ads, I use only Anonymous Information.

Using Google AdWords, I am only able to define the groups of recipients to whom I would like our ads to reach. On this basis, Google decides when and how to present the advertisement to you.

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Further processing of information takes place only if you have consented to Google linking your browsing history with your account and using information from your Google account to personalize advertisements that are displayed on websites. In this situation, Google will use your data to create and define lists of target groups for remarketing purposes on various devices. For this purpose, Google temporarily combines the information collected with other data in its possession to create target groups.

If you do not want to receive personalized ads, you can manage your ad settings directly on the Google website: https://adssettings.google.com/ .

If you are interested in details related to Google's use of data from websites and applications that use Google services, I encourage you to read this information: https://policies.google.com/technologies/partner-sites .

Facebook Custom Audiences - details

As part of the Facebook Ads advertising system provided by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, I use the Custom Audiences function to target specific groups of users with targeted advertising messages. I carry out activities in this area based on a legitimate interest consisting in the marketing of my own products or services.

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In order to target you with ads personalized in terms of your behavior on the website, Pixel Facebook has been implemented as part of the website, which automatically collects information about your use of the website. The information collected in this way is most often transferred to Facebook servers, which may be located around the world, in particular in the United States of America (USA).

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The information collected as part of Pixel Facebook is anonymous, i.e. it does not allow me to identify you. Depending on your activity on the website, you can reach a specific group of recipients, but I do not identify individual people belonging to these groups in any way.

The Facebook Pixel can track and record, among others: your following behaviors:

displaying the content of a specific page,
go to the checkout within the store,
finalizing the purchase within the store,
completing a specific form, e.g. subscribing to a newsletter.

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However, I inform you that Facebook may combine the collected information with other information about you collected as part of your use of Facebook and use it for its own purposes, including marketing. Such Facebook activities are no longer dependent on me, and you can search for information about them directly in Facebook's privacy policy . You can also manage your privacy settings from your Facebook account. Here you will find useful information in this regard.

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Facebook Connect and other social plug-ins - details

My website uses plug-ins, buttons and other social tools, hereinafter jointly referred to as "plug-ins", provided by social networking sites such as Facebook, Instagram, LinkedIN, Twitter.

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By displaying a website containing a plug-in of a given social network, your browser sends information about the visit to the administrator of this social network. Since the plug-in is a part of the social network embedded in the website, the browser sends information about the request to download the content of the given social network to the website.

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The plug-ins collect certain information about you, such as your user ID, website you visit, date and time, and other information about your web browser.

Social network administrators use some of this information to personalize the viewing experience of my site. For example, when you visit a page with a "Like" button, the administrator of the social network needs information about who you are to show you which of your friends also like my page.

The information collected by plug-ins may also be used by social network administrators for their own purposes, such as improving their own products, creating user profiles, analyzing and optimizing their own activities, targeting advertisements. I have no real influence on how the information collected by plugins is then used by social network administrators. You can find details in this regard in the regulations and privacy policies of individual social networking sites.

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Social network plug-ins collect and transmit information to the administrators of these websites even when you browse my website without being logged into your social network account. Then, however, the browser sends a more limited set of information.

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If you have logged in to one of the social networking sites, the site administrator will be able to directly assign a visit to my website to your profile on a given social networking site.

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If you do not want social networking sites to assign data collected during visits to my website directly to your profile on a given website, you must log out of this website before visiting the website. You can also completely prevent the loading of plugins on the website by using the appropriate extensions for your browser, e.g. blocking scripts.

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In addition, the use of some plugins may involve the publication of certain information as part of your social profiles. For example, information about clicks on the "Like" button may be available on your Facebook timeline. Of course, if you share any content in your social media using plugins embedded on my website, this sharing will naturally be visible in your profile.

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As for the details related to the processing of information collected by plug-ins by administrators of social networking sites, in particular the purpose and scope of data collection and their further processing and use by administrators, as well as the possibility of contact and your rights in this regard and the possibility of making settings that ensure the protection of your privacy, you can find everything in the privacy policies of individual service providers:

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YouTube - details

YouTube widgets are embedded on my pages, allowing you to play recordings available on YouTube directly from my pages. YouTube is operated by Google LLC.

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Videos are embedded on the website in privacy protection mode. Based on the information provided by YouTube, this means that no cookies are saved on your device and Google does not collect any information about you until you play the recording.

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When you play the recording, YouTube saves cookies on your device and receives information that you played the recording from a specific website, even if you do not have a Google account or are not currently logged in. If you have logged in to your Google account, this service provider will be able to directly assign a visit to my website to your account. The purpose and scope of data collection and their further processing and use by Google, as well as the possibility of contact and your rights in this regard and the possibility of making settings to protect your privacy are described in Google's privacy policy.

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If you do not want Google to assign the data collected during video playback directly to your profile, you must log out of your account before playing the video. You can also completely prevent the loading of plugins on the website by using the appropriate extensions for your browser, e.g. blocking scripts.

Information collected as part of cookies related to YouTube videos embedded on my pages is used by Google to ensure the correct and safe functioning of the widget, analysis and optimization in the field of services provided by YouTube, as well as for personalization and advertising purposes.

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Remember that by playing the recordings available on YouTube, you use services provided electronically by Google LLC. Google LLC is an independent, independent entity providing electronic services to you. You can look for details on the rules of using YouTube, including privacy protection, in the documents provided directly by YouTube:

terms and conditions: https://www.youtube.com/t/terms ,
privacy policy: https://policies.google.com/privacy

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#17: Do I track your behavior on my website?

Yes, I use Google Analytics, Google AdWords, Hotjar and Facebook Custom Audiences tools, which are related to the collection of information about your activities on my website. These tools have been described in detail as part of the question on third party cookies, so we will not repeat this information here as well.

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#18: Am I targeting you with targeted ads?

Yes, I use Facebook Ads and Google Ads, under which I can target ads to specific target groups defined on the basis of various criteria such as age, gender, interests, profession, work, activities previously undertaken on our website. These tools have been described in detail as part of the question about third-party cookies, so I do not repeat this information here either.

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§ 19: How can you manage your privacy?

The answer to this question can be found in many places of this privacy policy when describing individual tools, behavioral advertising, consent to cookies, etc. Nevertheless, for your convenience, I have collected this information again in one place. Below you will find a list of options to manage your privacy.

cookie settings in the web browser,
browser plug-ins supporting cookie file management, e.g. Ghostery,
additional cookie management software,
incognito mode in the web browser,
behavioral advertising settings, e.g. youronlinechoices.com,
mechanism for managing cookies on my website,
Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout ,
Google Ads Settings: https://adssettings.google.com/ ,
Facebook Ads Settings: https://www.facebook.com/ads/settings ,
HotJar Opt-out: https://www.hotjar.com/legal/compliance/opt-out

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#20: What are server logs?

Using the website involves sending queries to the server where the website is stored. Each query addressed to the server is saved in the server logs.

Logs include e.g. Your IP address, server date and time, information about the web browser and operating system you are using. Logs are saved and stored on the server.

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The data stored in the server logs are not associated with specific people using the website and are not used to identify you.

Server logs are only auxiliary material used to administer the website, and their content is not disclosed to anyone except persons authorized to administer the server.

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#21: Is there anything else you should know?

As you can see, the subject of personal data processing, the use of cookies and managing privacy in general is quite complicated. I have made every effort to ensure that this document provides you with the most far-reaching knowledge on issues important to you. If anything is unclear to you, you want to learn more or just talk about your privacy, write to hello@virtumedia.pl

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#22: Can this privacy policy be subject to change?

Yes, I can modify this privacy policy, in particular due to technological changes and changes in the law. If you are a registered user, you will receive a message about each change in the privacy policy. In addition, all archived versions of the privacy policy are linked below.