Pagination vs. infinite scroll. Which is better for your website?

Pagination vs scrolling. What is better for your site?

In the world of web design, there are many ways to present content to users. Two popular solutions are pagination and infinite scrolling. Both have their advantages and disadvantages, and the correct choice depends on the context and needs of the users. In this article, we will discuss both approaches and help you decide which one is right for your project.


Pagination is a method of dividing content into smaller parts that are available on separate pages. Users navigate between them using page numbers or arrows. Pagination is often used on article, search results, and product catalog pages.

Advantages of pagination

  • Easier navigation : Pagination allows users to easily go back to previous pages and navigate between them.
  • Better control : The user knows how many pages he has to go to see all the content.
  • Less server load : Since the page only loads a certain number of items at a time, the server is not overloaded.

Pagination flaws

  • Can be tiring : Frequent clicking and navigating between pages can be irritating for the user.
  • Slower Browsing : It takes time for new content to load from page to page.

Infinite scrolling

Infinite scrolling automatically loads the next item when the user reaches the end of the page. This way of presenting content is popular on sites such as Facebook, Instagram and Pinterest.

Benefits of infinite scrolling

  • Faster Browsing : Users can scroll through content without waiting for new pages to load.
  • More Engagement : Infinite scrolling can increase the time users spend on the page because they always have something new to browse.

Disadvantages of infinite scrolling

  • Lack of control : Users are unaware of how much more content they have to scroll down to see everything.
  • Higher server load : Automatic loading of new items can overload the server.


The choice between pagination and infinite scrolling depends on context, user needs, and business goals. Here are some things to consider when making your decision:

  1. Type of content : If your page contains content that requires focus, such as articles or reports, pagination may be more appropriate. Infinite scrolling, on the other hand, works well for light content like images or short posts.
  2. Business Purpose : If the goal of your page is to increase user engagement, infinite scrolling may be a better solution. For pages that are intended to help users find specific information, pagination may be more appropriate.
  3. Technical support : Pagination is easier to implement and use, which can be important if technical resources are limited. Infinite scrolling may require more effort for smooth operation and performance optimization.
  4. Accessibility : Be aware that infinite scrolling may make content difficult to access for people using screen readers or other assistive technologies. Pagination is usually more friendly to people with disabilities. NN Group also writes about the importance of accessibility in design on its blog.
  5. Data analysis : Pagination allows for easier analysis of data such as pageviews than infinite scrolling. If data analytics is critical to your site, consider opting for pagination.

In summary, the choice between pagination and infinite scrolling depends on your individual needs and project context. There is no one-size-fits-all solution that will work in all cases. The key to success is understanding user needs, business goals, and technical constraints, and then choosing a content presentation method that best meets those requirements.

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