Most customers browsing online today will visit a company's website before making any purchases. That's why it's important for the online presence of your business to be as appealing and functional as possible.
A strong online presence is vital to running a successful business and the website you use is the most important component. It's all well and good having a great website, but it all means nothing without visitors; how many potential customers are getting in touch with your organisation.
I've helped get a variety of companies online over the last few years. Some are wary of starting because they think they don't have the appropriate technology skills and have no idea how to make a website. However, other firms come in with very specific requests for what they need their website to do and which features will best serve them.
The good news is that there’s a solution out there that will work for you. If you still need convincing, here are the top reasons it’s important for your business to have a website:
One of the main reasons you should have a website is to increase your credibility. There are many providers, but the one you pick will depend on what they can do for you and how much they charge. To attract more customers or even old customers back, one way is to have a website that gives off a good first impression. You want their experience of your site to be a great one. Let the content speak for itself.
If you don’t have a website, people may not believe that you are a real business. Having a website is an opportunity to make a great first impression and give comfort to visitors.
If you want to sell more of your products, it's important to highlight what your business is all about. When people understand the benefits of buying from you, they're much more likely to buy into what you're selling.
Having a website means that you can publish content in a cost-effective and efficient manner. You don't have to worry about interrupting consumers while they are on the hunt for information either. Try using keywords, integration with social media networks, and custom web page design to get the most out of your site.
However, once you have your site optimized for SEO keywords with a strong backlink profile, it will likely show up in Google search results. When people search for products or services, they will sometimes find you and be able to buy them. This can increase your customer base dramatically and is a good way to grow your marketing strategy.
One of the biggest advantages of having a website is that it can expand your lead generation abilities. And who doesn't want more leads?
Once someone finds your business online and wants to learn more about it and purchase a product, you can easily be contacted by following the company profile information on your website. This provides an opportunity for their sales to increase. Websites are unquestionably costly, but when handled properly, they can produce a positive Return On Investment.
Updates And Announcements
Since your website is up all the time and on the front page of search engine results, it's easy to post updates and announcements to customers. This way you can keep them informed about all the latest information that's relevant for them. For example, if there's an important promotion running, then share it with them to increase the chance of conversion.
Saving You Time + Customer Service
If you miss a call, your prospects or customers are left disappointed and will often resent your business. You can also lose potential business while they wait to be helped by another location. Missed calls also give less time to focus on the most important parts of the customer journey in person. A website can be of great benefit to both customers and your team. It can help reduce call volumes, freeing up your staff for other tasks. At the same time, it helps customers find the information they need faster, which improves their experience with your company overall.
Draw traffic to your site or landing page (created i.e. on Webflow) by utilizing digital marketing strategies. This will help grow your business and lead to a higher success rate. To target the most qualified customers & get the best ROI (Return on Investment), use data about previous website traffic to make accurate and successful marketing decisions. You can't run ads for your business until you have a website, so it would be best to get one in place as early as possible. Even if you don't plan on advertising just yet, it’s still a smart move to set up your website and make sure it's as optimised as possible.
Creating a website has become very important in the modern business world. I strongly recommend getting one if you haven’t done so already. Apart from its core purpose, it can be updated over time to include new content and improve the UX of your site.