Since customers are now using multiple channels to search for products and services, an online presence is no longer enough. You need to be found across all of the platforms your potential customers may use. You can't just be found, you also need to be recognised. This is what branding is all about.
The Importance of Branding
What color is associated with McDonalds? What symbol is on all Adidas shoes and apparel? Chances are quite high that you quickly knew the answer to all three questions. It's clear that these companies have been working hard on their branding.
Brand Development is more than decoration, you should use other marketing techniques like online marketing that can grab the attention of your audience. Focusing on your online visibility is important for any company. Keep in mind that potential customers will quickly recognize your business and understand why it is worth committing to. That's why it is important to build a recognizable brand and have content that showcases the benefits of choosing your services. That's the goal of branding!
Create a Brand Online
It’s important to consider that a brand is so much more than just having your own recognizable name and logo. It encompasses what you do, how you communicate with your audience, and the type of vibe or attitude that you want to portray. If people love your brand, they'll talk about you to the world, which means more new customers. It's important that you keep this kind of interaction in mind when setting up social media profiles across platforms like Facebook and Twitter. If they're discussing your biz with their friends on these networks, it's a great opportunity for you to get yourself out there! You should also get insight from online review platforms, including Yelp. What have reviewers had to say about their experience with you? All of this goes into your branding because it's information a potential customer could find out about you.
Why is this important? Who cares what people are saying about me online? Every business wants to leave a distinctive mark on their customers, and in this way brands are important and companies need to create a brand. Brands are what make an impression on potential and existing clients, as well as earning you their loyalty. When a customer comes back expecting good service, it helps to build trust. When this happens over and over again, they'll know what to expect from you and come back again and again.
Now imagine you go to the store looking for a Coke and instead you see a blue and green label. Will that make you uneasy? What if it's not a Coca-Cola? Did they change the recipe? It usually tastes great. Why consistency is so important in branding is pretty self-explanatory. Unless your audience can recognise your brand, they're less likely to engage with you. Tom Goodwin tells us that, “Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.” People will often be more comfortable with a product if they feel like they've seen it before. This means that people are more likely to buy from you again.
A great designed website directly affects your brand
At Virtumedia, we realize how important an element of a company's image is its website. It goes without saying that your customers will judge your professionalism based on the design, the speed at which your content loads, and how your website looks on mobile devices. As a Webflow Professional Partner, we will prepare for you a high-quality website that will look great on any device.
Are you ready to take care of your company's most important business card? Contact us and see what we can do for you.